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Screens are physical displays used by brands to market their products. Digiez provides data regarding pedestrian interaction with them.
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| Section title | Subtitle | Description |
|---|---|---|
| Summary | Measurable audience | Total number of persons entering the screen zones for the A date range selection (including the variation in comparison with the B period). |
| Visible audience | Total number of persons entering the screen zone AND its visibility cone (aperture angle is 115° and its length is 30 meters for a classic totem-like screen, each screen model has its own visibility cone configuration) for all screens in the mall - for the A date range selection (including the variation in comparison with the B period). | |
| Visible audience | n/a | Shows the visible audience for all screens in the mall for the A date range selection (including the variation in comparison with the B period). |
| Segmentation | n/a | Shows segmentation distribution by gender and age for all screens in the mall for the A date range selection (including the variation in comparison with the B period). |
| Top performing screens | n/a | Shows the top performing screens in the mall in terms of visible audience. The data displayed reflects the A date range selection (including the variation in comparison with the B period). |
| Cross-store share | n/a | Shows the top cross visits from any screen to any store after there was an occasion-to-see the screen for a maximum of 5 stores (for readability purposes, only the top 1000 cross visits from all screens are displayed). The data displayed reflects the A date range selection (including the variation in comparison with the B period). |
| Section title | Subtitle | Description |
|---|---|---|
| Summary | Measurable audience | Total number of persons entering the screen zone for the A date range selection (including the variation in comparison with the B period). This is benchmarked alongside the best performing screen. |
| Visible audience | Total number of persons entering the screen zone AND its visibility cone (aperture angle is 115° and its length is 30 meters for a totem-like screen, each screen model has its own visibility cone configuration). The data displayed reflects the A date range selection (including the variation in comparison with the B period). This is benchmarked alongside the best performing screen. | |
| Visible audience | n/a | Shows the visible audience for this screen for the A date range selection (including the variation in comparison with the B period). |
| Segmentation | n/a | Shows segmentation distribution for this screen by gender and age for the A date range selection (including the variation in comparison with the B period). |
| Visible cross visits | n/a | Shows the top cross visits from any screen to any store after there was an occasion-to-see the screen (for readability purposes, only the top 1000 cross visits from all screens are displayed). The data displayed reflects the A date range selection (including the variation in comparison with the B period). |
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