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The Spots panel displays information about ‘spots,’ which are the adverts played on the mall’s screens. Global spot information can be viewed, as shown in this panel, or the dropdown arrow next to the Spots title can be clicked to select and search for specific spots broadcasted in the mall for the selected date range.
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| Section title | Subtitle | Description |
|---|---|---|
| Summary | Average duration per spot | Average duration per spot based on total broadcast duration and number of times the spot is played for the A date range selection (including the variation in comparison with the B period). |
| Total Occasions-to-see (OTS) | Total impressions (reach x repeat) for the A date range selection (including the variation in comparison with the B period). | |
| Avg OTS per person | The average number of occasion-to-see (OTS) per person for the A date range selection (including the variation in comparison with the B period). | |
| Avg exposition time per person | The average amount of time a person is exposed to a spot inside the mall for the A date range selection (including the variation in comparison with the B period). | |
| Occasions-to-see (OTS) | n/a | Shows the OTS for the A date range selection (including the variation in comparison with the B period). The graph granularity adapts depending on the selected date range. |
| OTS Segmentation | Shows segmentation distribution by gender and age for the A date range selection (including the variation in comparison with the B period). | |
| Top broadcasted spots | Shows the spots which are the most broadcasted in the mall. The data displayed reflects the selected A date range (including the variation in comparison with the B period). | |
| Top performing screens | Shows the top performing screens in the mall in terms of spot occasions-to-see. The data displayed reflects the selected A date range (including the variation in comparison with the B period). |