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The category left panel shows information for all categories in the mall. The drop down icon in the categories title allows you to further select a specific category to see detailed information.
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| Section title | Subtitle | Description |
|---|---|---|
| Summary | # Categories | Total number of retailer categories in the mall |
| Top performing categories | n/a | Shows the top performing categories in terms of aggregate retailer visits for the A date range selection (including the variation in comparison with the B period). |
| Mall cross visits | n/a | Shows the top cross visits from one category to another in the mall. The list is ordered in descending order. The category with the most cross visits is first listed. The data displayed is for the A date range selection (including the variation in comparison with the B period). |
| Section title | Subtitle | Description |
|---|---|---|
| Summary | # Retailers | Total number of retailers in the category |
| Total visits | Shows the aggregated visits (retailer ins) for all the retailers in the category for the A date range selection (including the variation in comparison with the B period). | |
| Total window flow | Shows the aggregated window flow (someone entering the counting area attached to the retailer) for all the retailers in the category for the A date range selection (including the variation in comparison with the B period). | |
| Average dwell time | Shows the average dwell time (time spent in a retailer) for all the retailers in the category for the A date range selection (including the variation in comparison with the B period). | |
| Capture rate | Shows the average capture rate for all of the retailers in the category. The capture rate is the ratio of people who enter the retailer store over the total number of people entering the connected counting area. The data displayed represents the A date range selection (including the variation in comparison with the B period). | |
| Total visits | Shows the average visits for the A date range selection (including the variation in comparison with the B period). The graph granularity adapts depending on the selected date range. | |
| Segmentation | Shows segmentation distribution for gender, age and group size for the A date range selection (including the variation in comparison with the B period). | |
| Top performing retailers | Shows the top performing brands in this category in the mall in terms of visits for the A date range selection (including the variation in comparison with the B period). | |
| Category cross visits | Shows top cross visits from this category to another. The data displayed reflects the A date range selection (including the variation in comparison with the B period). | |
| Category performance across malls | Shows this categories performance across all other malls in the organizations portfolio (since this is a demo mall there are no other malls in its portfolio). The data displayed reflects the A date range selection (including the variation in comparison with the B period). |
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