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The category left panel shows information for all categories in the mall. The drop down icon in the categories title allows you to further select a specific category to see detailed information.
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| Section title | Subtitle | Description |
|---|---|---|
| Summary | # Categories | Total number of retailer categories in the mall |
| Top performing categories | n/a | Shows the top performing categories in terms of aggregate retailer visits, including a year-on-year comparison and the difference between the two periods (found in the tooltip) |
| Mall cross visits | n/a | Shows the top cross visits from one category to another in the mall. The list is ordered in descending order. The category with the most cross visits is first listed. The data displayed reflects the selected date in blue, including a year-on-year comparison and the difference between the two periods (found in the tooltip) |
| Section title | Subtitle | Description |
|---|---|---|
| Summary | ||
| Total visits | Shows the aggregated visits (retailer ins) for all the retailers in the category for the selected date, including a year-on-year comparison and the difference between the two periods. | |
| Total window flow | Shows the aggregated window flow (someone entering the counting area attached to the retailer) for all the retailers in the category for the selected date, including a year-on-year comparison and the difference between the two periods. | |
| Average dwell time | Shows the average dwell time (time spent in a retailer) for all the retailers in the category for the selected date, including a year-on-year comparison and the difference between the two periods. | |
| Capture rate | Shows the average capture rate for all of the retailers in the category. The capture rate is the ratio of people who enter the retailer store over the total number of people entering the connected counting area. The data displayed reflects the selected date, including a year-on-year comparison and the difference between the two periods. | |
| # Retailers | Total number of retailers in the category | |
| Total visits | Shows the average visits per hour for the selected date for the retailers in the category with a YoY (Year on year) comparison. The graph granularity adapts depending on the selected date range. | |
| Segmentation | Shows segmentation distribution for gender, age and group size with a YoY (Year on year) comparison and the difference between the two periods (found in the tooltip) | |
| Top performing retailers | Shows the top performing brands in this category in the mall in terms of visits including a year-on-year comparison and the difference between the two periods (found in the tooltip) | |
| Category cross visits | Shows top cross visits from this category to another. The data displayed reflects the selected date in blue, including a year-on-year comparison and the difference between the two periods (found in the tooltip) | |
| Top contributing screens | Shows the percentage of screens most frequently encountered by visitors heading to this category. The data displayed reflects the selected date in blue, including a year-on-year comparison and the difference between the two periods (found in the tooltip) | |
| Category performance across malls | Shows this categories performance across all other malls in the organizations portfolio (since this is a demo mall there are no other malls in its portfolio) alongside a year-on-year comparison and the difference between the two periods (found in the tooltip) |
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