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The Spots panel displays information about ‘spots,’ which are the adverts played on the mall’s screens. Global spot information can be viewed, as shown in this panel, or the dropdown arrow next to the Spots title can be clicked to select and search for specific spots broadcasted in the mall for the selected date range.
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| Section title | Subtitle | Description |
|---|---|---|
| Summary | Average duration per spot | Average duration per spot including a year-on-year comparison and the difference between the two periods |
| Total Occasions-to-see (OTS) | Total impressions (reach x repeat) for the selected date, including a year-on-year comparison and the difference between the two periods | |
| Avg OTS per person | The average number of occasion-to-see (OTS) per person for the selected date, including a year-on-year comparison and the difference between the two periods | |
| Avg exposition time per person | The average amount of time a person is exposed to a spot inside the mall for the selected date, including a year-on-year comparison and the difference between the two periods | |
| #Screens | Total number of screens powered by the Digeiz solution that are broadcasting the spots | |
| #Plays | Total broadcast count for all spots | |
| Occasions-to-see (OTS) | n/a | Shows the OTS per hour for the selected date with a YoY (Year on year) comparison. The graph granularity adapts depending on the selected date range. |
| OTS Segmentation | Shows segmentation distribution by gender and age with a YoY (Year on year) comparison and the difference between the two periods (found in the tooltip) | |
| Top broadcasted spots | Shows the spots which are the most broadcasted in the mall. The data displayed reflects the selected date in blue, including a year-on-year comparison and the difference between the two periods (found in the tooltip) | |
| Top performing screens | Shows the top performing screens in the mall in terms of spot occasions-to-see. The data displayed reflects the selected date in blue, including a year-on-year comparison and the difference between the two periods (found in the tooltip) |