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The retailer section provides information on stores and kiosks
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| Section title | Subtitle | Description |
|---|---|---|
| Summary | Total visits | Total number of visits for all the retailers in the mall for the A date range selection (including the variation in comparison with the B period). |
| Total window flow | Total window flow for all the retailers in the mall for the A date range selection (including the variation in comparison with the B period). | |
| Average dwell time | The mall-wide average retailer dwell time for the A date range selection (including the variation in comparison with the B period). | |
| Average capture rate | The mall-wide average ratio between the total visits and the area window flows (ex: an average capture rate of 10% means that, on average, out of 100 persons passing-by a retailer, 10 persons effectively enter the store). The data displayed reflects the selected A date range (including the variation in comparison with the B period). | |
| Top performing retailers | n/a | Shows the top performing retailers in the mall for the A date range selection (including the variation in comparison with the B period). |
| Mall cross visits | n/a | Shows top 5 non-oriented cross-visits between one retailer and others in the mall (for readability purposes, only the top 1000 cross visits are displayed). The data displayed reflects the selected A date range (including the variation in comparison with the B period). |
| Section title | Subtitle | Description |
|---|---|---|
| Summary | Total visits | Total number visits for Calzedonia for the A date range selection (including the variation in comparison with the B period). This is benchmarked alongside the best performing store. |
| Total window flow | Total window flow for the area attached to Calzedonia for the A date range selection (including the variation in comparison with the B period). This is benchmarked alongside the best performing store. | |
| Dwell time | Average time spent by someone in Calzedonia for the A date range selection (including the variation in comparison with the B period). This is benchmarked alongside the best performing store. | |
| Capture rate | The percentage of people who enter the Calzedonia over the total number of persons entering the service area for the A date range selection (including the variation in comparison with the B period). This is benchmarked alongside the best performing store. | |
| Total visits | Shows the visits for the A date range selection (including the variation in comparison with the B period. | |
| Segmentation | Shows segmentation distribution by gender and age for the A date range selection (including the variation in comparison with the B period. | |
| Mall cross visits | n/a | Shows the top non-oriented cross visits between the Calzedonia retailer store and the other retailer locations in the mall (for readability purposes, only the top 1000 cross visits are displayed). The data displayed reflects the selection for the A date range (including the variation in comparison with the B period. |
| Top Cross-Screens - Store | n/a | Shows the percentage of screens most frequently encountered by visitors heading to this store. The data displayed reflects the selection for the A date range (including the variation in comparison with the B period. Clicking the category icon next to the title changes the data to reflect the top category cross screens for the category belonging to this store. |
| Performance across malls | n/a | This is a demo mall so there are no other malls in the portfolio for comparison. Here, in a real organization you will see this malls visits for Calzedonia compared to the visits in the other malls alongside a year-on-year comparison and the difference between the two periods (found in the tooltip). |
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